Daniel Wellington CLASSIC | 36MM OXFORD

DW is a Swedish watch company, founded in 2011 by Filip Tysander. The DW watch become popular in the recent years. The founder of the DW now is already 31 years old. He invested about 15,000 US dollar when he first established DW, after 3 years, there are already 1000000 watch sales, and he earned 70 million US dollars. During 2015 the turnover is about 1.8 billion US dollars.

DW didn't have the ads, but it still became famous, why?It is because at first when the DW just establish they give the watch to some actors or famous singers for free, and made them post on social media such as, Instagram or Facebook. So that everyone will see that and during the time this type of marketing strategy is not common. Marketing influncers are becoming more and more popular to use to sell products.

The DW watch can change the watch band, and this is the thing that attracted me, so that I can change the band based on my mood. Also that the watch price is also very cheap.

My favorite watch is Daniel Wellington CLASSIC | 36MM OXFORD. I think the color matching is good, and I can switch the watch band everyday. Also the watch is comfortable to wear because it is very light, so that we can wear it for any occasion, even if it is the formal occasion, party, or when you are doing sport. So I recommend everyone to buy one.

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